Showing posts with label Technology. Show all posts
Showing posts with label Technology. Show all posts

Sunday, March 10, 2019

Anatomy of a Fake News Post - How Fake News Generates Profit

"Fake News" - we heard the term a lot during the 2016 Presidential Election. But what is it, and why are people posting it?

Contrary to what many organizations would have you believe, most "fake news" isn't posted to manipulate elections. In fact, most fake news is posted to generate ad revenue or influence consumer spending.

Fake news isn't anything new, and in fact pre-dates the Internet. Newspapers and magazines would publish "advertorials" designed to influence consumer spending and encourage purchase of certain products or services. For many years this was completely unregulated, and consumers would have no idea that these articles were in fact paid advertisements.